As a member of the Social Fabric community, I have had the pleasure of seeing clips of Ted Rubin speak as well as hear a little of his social media philosophy. I am so excited to read his new book and wanted to share since it is currently available on Amazon.
From the back cover:
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You’ll discover why ‘That’s the way it’s always been done’ will leave you without any customers.
In this book you will also discover:
- How to Maximize your potential by using the right community focused tools on the Internet
- The importance of moving from convince and convert to converse and convert
- What main problems will keep you from seeing dramatic results
- How building engaged and responsive communities around your brand will signiﬁcantly impact your bottom line
Whether your business is just starting out or if you've been a leader in your ﬁeld for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level.
Connect with Ted: http://TedRubin.com or @TedRubin
Connect with Kathryn: http://katroseconsulting.com @katKrose
*Disclaimer - I am looking forward to receiving a copy of this book to review soon. This information and images were provided through Social Fabric.